5 Ways To Decrease Digital Ad Spend
Digital marketing is the most effective way to advertise your brand today. It is therefore no surprise that a major part of the budget is carved out for digital ad spend. However, a substantial percentage...
6 Effective Ways to Get Results with Email Marketing
Marketers are gearing up for another tough year in 2023 as the world economy continues to play on an uncertain note. It is prudent for businesses to revisit their budget allocation...
A Guide to Audience Segregation for Remarketing
Do you have visitors to your website who browse through and leave without taking any action? Do you have users who engage with you on your social media channels but do not go further than...
8 Tips to Create an Effective Digital Advertising Plan
Over the years, digital advertising has gained importance with both big and small brands for a very simple reason – most of world’s audience today is online. And if your audience is online, then you...
Video Marketing for OTT Platforms for Small Businesses
OTT or over-the-top media is a game changer for video marketing. Unlike traditional means such as cable TV or satellite channels, OTT platforms allow video content to stream over the internet. This offers advertisers a...
All You Need To Know About Content Management System
Content Management System or CMS is a software that enables you to create, edit and manage content on your business website without any prerequisite knowledge of technology. You do not need to write any code...
The Importance of Branding for Your Business
Branding is important – every business understands this fact, right? What perhaps a business needs to understand better is how important branding is. Small to mid-size businesses often skip this part in favor of allocating...
How to Build a High-Performing e-Shop in 2023
The post-pandemic world is a different place. We have changed the way we work, live and shop. Industries like travel and hospitality industry for instance, witnessed a severe crunch as all travel came to a...