Proven Ways to Grow Your Business on Instagram

Publish Compelling Content that Resonates with Your Audience

Everything begins with exceptional content. With over 400 million users on Instagram, it’s crucial to find a way to stand out from the crowd. The content you produce should not only be visually appealing but also highly relevant to your target audience. Sharing lovely images that your ideal audience has no interest in won’t attract the following or engagement you desire. Therefore, you should focus on sharing creative as well as relevant content on Instagram.

Use Hashtags Effectively

Clearly, hashtags are very part of the Instagram ecosystem. Using hashtags can increase your account’s visibility to a wide audience that may not have discovered it otherwise. In fact, there are many tools that you can use to determine industry-specific and trending hashtags for your business page.

Instagram allows a maximum of thirty hashtags per post, and experienced users often take advantage of this limit. However, on average, successful posts typically include around eleven hashtags per image. Therefore, take the time to research and include relevant hashtags to enhance the growth of your account.

Post Often and Consistently

To rapidly expand your business’s Instagram following, it’s crucial to maintain a consistent posting schedule. Quintly.com, a social media analytics tool, conducted a study in 2015, examining more than 5,000 Instagram profiles. The analysis revealed that profiles with the highest number of followers typically posted two to three times per day. Even the average Instagram user demonstrated commitment to posting, with an average of one new image added daily.

Incorporate a Compelling Call to Action

Ensure that every image you share on Instagram includes a compelling call to action. Often, encouraging users to take specific actions can be as straightforward as making a direct request. For small businesses on Instagram, popular calls to action involve asking followers to “double tap” if they enjoy a post or to “tag a friend” in the comments section. You can also guide followers to sign up for your email list or make a purchase from your product line. Incorporating a call to action serves as a gentle reminder to your followers that they can actively engage with your content beyond mere observation. It effectively boosts engagement levels and increases the visibility of your posts.

Take a Close Look at Your Competitors

Exploring your competitors’ customer base can lead to potential opportunities for your own business. If businesses similar to yours are achieving success on Instagram, it’s probable that your target audience is also active on the platform. All you need to do is begin posting!

However, if your competitors are not active on Instagram, it may indicate that the platform may not be suitable for your specific industry. Nevertheless, if multiple customers have expressed interest in following your brand on Instagram, it’s worth creating an account. Instagram could hold untapped potential, and by being the first brand in your niche to leverage it, you can unlock new opportunities.

Give Instagram Live a Try

Do you know that 82% of individuals prefer watching live videos over viewing social media posts?

It’s no secret that numerous businesses have recognized the immense brand awareness opportunities presented by Instagram. However, to elevate your brand to new heights, it is crucial to master the platform’s tools. While posts and stories are valuable, many brands have yet to harness the full potential of Instagram Live.

By implementing a compelling Instagram Live strategy, brands can establish a distinctive and impactful connection with their audiences. Though it may require more effort, leveraging IG Live can significantly benefit your brand.

Focus on Instagram Stories

Similar to Instagram Live, make Instagram Stories your ally!

Wondering why?

Do you know that 500 million users engage with Instagram Stories on a daily basis, and one-third of the most viewed stories are from businesses? The popularity of Stories continues to soar, and showcasing your brand through them provides an additional avenue for audience interaction. Furthermore, you have the option to run Instagram Story ads, enabling you to reach an even broader audience while promoting your business. So, it’s imperative to include Instagram Stories in your strategy.

Harness the Power of Videos

According to a recent survey report, videos on Instagram receive double the amount of comments compared to regular posts, making them the content format with the highest engagement on the platform.

So, don’t be intimidated by the idea of creating videos for your Instagram page. After all, you don’t need expensive equipment or a perfectly planned Instagram strategy to leverage the power of videos. Even candid behind-the-scenes footage captured on your smartphone can be enough to enhance your Instagram marketing efforts.

Use a Social Media Scheduling Tool

To streamline your efforts and save your valuable time, you can consider utilizing a social media marketing tool such as Buffer, Hoootsuite or more. With the help of an effective social media tool, you can schedule your Instagram posts in advance, allowing you to plan and set up content weeks ahead of time. By doing so, you can ensure that your Instagram presence remains consistent and avoid any periods of inactivity on the platform.

Conclusion

Making an investment in Instagram marketing can prove highly advantageous for business growth. By leveraging this platform, you can expand the reach of your products or services, exposing them to a wider audience. This, in turn, opens up the potential to generate a greater number of high-quality leads, increasing the likelihood of converting them into sales.