10 Ways To Increase Social Media Engagement

#1 Know Your Audience

There are various social media platforms available today each catering to a different audience. Therefore, you need to understand your audience before you put your efforts on social media engagement. You need to know as much as possible about your audience such as age group, preferences, gender, race and demographics and other data from open data that your customer willingly offers. Of course, you will have a target audience and you must be on the same social media platform. Once you know your audience you will be able to create more relevant content.

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#2 Choose your platform

If your target audience is a younger age group, TikTok or Instagram may be a better platform for your as they are popular among the young adults. On the other hand, if you are a B2B company you may be looking at a more professional crowd to showcase your products. As such, you may want to go for LinkedIn. Once you have zeroed in on your social media platform, you can focus your efforts so that you can increase consumer engagement on your social media channels.

#3 Create Engaging Content

Content is what pulls your audience to your social media channel. You need to create content that is appealing to your audience but at the same time, your content needs to be relevant to your business. Remember that your content is also the voice of your brand. And therefore, you need to stay consistent with your brand voice when you create content.

The purpose of your content is to draw your audience to take action. Your content must include directions for the audience to take the next step – for example, to subscribe or visit your website or any other similar CTAs.

#4 Engage on Social Media

Simply posting content is not enough, you need to engage with your followers on your social media channels. Always reply to the comments that you receive whether they are negative or positive in nature. And at all times, be professional and courteous. If you have a disgruntled customer, you need to engage with them and find a resolution for their complaint by coordinating with the concerned department. This is important to build trust and protect your reputation with your larger audience.

#5 Start Conversations

Social Media platforms are a great place to start conversations. Post content that leave with an open question about issues that are pertinent and relevant to your brand. For example, if your core business is hospitality or travel, you can ask you audience what their preferred means of travel is. Basically, you need to answer a basic question that has an easy and quick answer. People often scroll through social media channels they have subscribed to and will stop to answer quick questions that catches their attention. If the answers are not complicated and do not take time, they will most likely respond.

#6 Shareable Content

People prefer Video content over text. No one quite likes to read through lengthy texts anymore when they can assimilate the same information in a more entertaining video based content. Therefore, you must lean towards creating content that is short and simple to understand. Put your point across quickly to make your content more shareable.

Before you start out to create content, make sure you are clear about the purpose, and that it is reflecting what your brand is all about. The more your content is shared, the more likely it is to be shown across your audience’s newsfeeds and recommendations.

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#7 Regular Posts

SOne of the most important aspect of social media engagement is the regularity of posts. Research on the times when the maximum number people are online because that’s when you are likely to get more views. It is recommended that you post 2-3 times a day with content that is compelling and informative. Again, do not flood your channel with posts as that might prove to be annoying and you may just end up losing followers. The key is to find the right balance on the regularity that you post and the content of your posts.

#8 Use Hashtags

Hashtags are a great way to make your posts visible. Use the most trending and relevant hashtags for your posts to make them reach a larger audience. You can create your own hashtags to make your posts more attractive. Come up with hashtags that are catchy and aren’t very long. In addition, use tags to make your posts reach potential customers.

#9 Giveaways

Offering discounts and organizing giveaways on your social media channel is a great way to engage your customers as well as generate leads. It is not uncommon for big brands to offer discount coupons to their audience and it is a surefire way to get your posts shared. As people like to share information related to giveaways, they are a great way to increase the reach of your posts and content.

#10 Interactive Content

People like to participate – that is why interactive content such as polls and quizzes work wonders when it comes to increasing social media engagement. Interactive content allows your audience to participate which brings you more referral traffic. Interactive content can help you to gain more followers and increase the rate of conversions.

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Conclusion

There is no surefire way to increase your social media engagement. You cannot expect a one-size-fits-all approach to increase social media engagement for your unique business. You will have to research and experiment to know more about the right way that works for you to increase engagement. Your will have to analyze the metrics to understand what works and what doesn’t get you the kind of results that you expect. In addition, you may have to make some corrections and course changes into your social media strategy to get maximum returns. Remember that social engagement is not just about gaining popularity, but about making meaningful connections with your audience to boost your brand and increase profitability.