Social media marketing trends 2023

Use of Social Media Platforms to Target Specific Audiences

A recent survey by Joy Ventures and getWizer tracked the social media habits of males and females between the ages of 15 to 25 (Gen Z).

According to the survey, it was found that YouTube ranked the highest on their list of preferences followed by Instagram, Snapchat and TikTok.

In another prediction by eMarketer (April, 2022) it is estimated that Facebook will see a drop in users below the age of 25 in 2023.

It was found that Gen Z preferred to visit TikToks to check for new brands and products more than any other social media platforms.

Why is this data important? This data tells you where your target audience resides in terms of social media and where to take your marketing pitch. The biggest challenge for digital marketers is find a way to make the consumer meet the product. Unless you can identify and locate your target audience, you will not be able to advertise your products or business to them.

Remember, the consumer today is sophisticated and loves to experiment – which is what users do with social media platforms. There is a constant influx of users in and out of a platform based on preferences, newly introduced features, gender, age and more.

As a digital marketer, you must stay alert and collect relevant data on social media audiences and their usage in a systematic way and then incorporate the data in your marketing campaigns. This is the most important social media marketing trends 2023 and onwards that you need to put efforts in if you are not doing it already.

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Faster Social Media Responses

Anything related to a business on social media is a marketing opportunity. Most businesses today are on Facebook, and on other social media platforms. In this regard, for instance, a Facebook page of a business is a way to not just market its products or services but also to interact with users.

What really works here is the ‘time to respond’ – the quicker you are in replying to a comment or feedback, the better it is. Because the consumer is impatient and wants an “immediate” answer – they do not want to wait for a reply for more than 10 minutes. And that is a statistical fact.

According to a HubSpot research, 46% of consumers in the marketing phases prefer to have an answer to their query in less than 10 minutes while 62% of consumers in the sales phase expect an answer within the next 10 minutes. When it comes to support, 60% of consumers are willing to wait for no more than 10 minutes for a resolution.

The exchanges you have on social media goes a long way into building your reputation and the last thing you would want is an irate customer highlighting your service issues to the rest of the world. It is therefore important that you have a support team strategically placed to respond immediately to the comments and feedback received through social media.

Today the consumer believes more in the reviews that they see from existing customers regarding a product. If the reviews are not favorable, you may end up losing sales opportunities. Therefore, always bring a positive conclusion to your interactions with every customer or user.

Faster social media responses is going to be social media marketing trend 2023 and forever. If you have a planned strategy for the same, great! You might want to fine tune it further, and if you haven’t gotten around to do it yet, its high time you plan and execute a strategy to offer faster responses on social media.

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Short Form Video Content

Short video content has become extremely popular in the last few years. It is estimated that nearly 82% of all content with be short video content.

In the year 2020, TikTok experienced massive amounts of downloads to the tune of about 315 million in a year.

Every social media platform has a feature or is in the process of adding a feature to enable users to shoot and upload short videos. For instance, Instagram reels that was launched in the year 2020 as was YouTube Shorts.

Short video content has higher entertainment value and is more engaging to the user. That is why, short video reels can garner up to twice the amount of views than regular videos. Influencers often release short videos to interest viewers and then direct them to the actual full video.

The trend for short form video content is here to stay. As a digital marketer, you might want to create short form video content instead of static photos for your social media posts for better performance. This is going to be one of the biggest social media marketing trends 2023 that you must watch out for.

User Generated Content or UGC

As a business, you have to build trust. You can create marketing campaigns for your business to entice the consumer and influencing them to make a buying decision. Or you can simply take advantage of user generated content to sway consumers your way.

According to statistics, UGC can help increase the conversion rate by about 82%. In fact, 77% of shopper look for UGC before hitting on the “Buy” button. There are mainly three types of UGC that have the maximum power to influence the consumer:

The question and answer: These comprise of answers to actual questions put forth on the site by users.

The Reviews: This section is dedicated to reviews that are posted by users who have purchased the product. Users write about their experience with the product and how satisfied or unhappy they are with the services or the product.

The actual Images/actual videos: This consists of actual user images and videos posted by the user of the product. Consumers often rely on these pictures more than the professional images you post of your product.

One of the best ways that UGC works for you is by the way of reviews. Positive reviews are good for your business, but negative reviews do not work as badly for you as you would expect them to. People often do not go with a negative review as they may believe that their experience of the product may be different. And they may still go for the product.

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Social Media as a Shopping Portal

The Covid 19 pandemic saw a spur of online shopping. Businesses scrambled to create processes and infrastructure to cater to the huge demands of virtual buying. Social media platforms have now become an extremely popular shopping outlet with the number of buyers on social media platforms slated to exceed over 100 million in the year 2023.

Not only that, consumers are using social media platforms to look for products to buy. it is estimated that nearly 70 percent of the users like to shop and look for products on Instagram.

According to a survey by eMarketer, 7 out of 10 adults have not yet bought products from a social media marketplace. Therefore, the potential for purchasing through social media is immense.

Marketplaces in social media will only become more sophisticated and is an important social media marketing trends 2023 and beyond.

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The Takeaway

Social media is a powerful tool for businesses to promote their products. Social Media enjoys tremendous influence and businesses need to harness the power for their own good. As the marketplace becomes more competitive, social media platforms use technological advances to add features and lure the consumers. As a business, you must stay on top of the technological advances and trends to make the most out of social media marketing.