Everything About Digital Marketing

History & Evolution of the Digital Marketing

Coined in the 90s, digital marketing has evolved at a high pace. Today, many businesses are using this amazing marketing technique to shine in the digital marketplace. After all, digital marketing is an incredible online marketing technique that helps you increase your brand awareness, boost your website traffic, and build your customer base.

Digital Marketing In 90s

The term digital marketing has become a crucial marketing technique for all businesses. Whether you own a start-up, a mid-sized agency, or an enterprise, digital marketing is important for all businesses. The popularity of personal computers has led to digital marketing. In the 90s, people started online shopping through personal computers.

A recent report says that approximately 16 to 70 million people have started using the internet between 1994 and1996. In fact, the first clickable banner ad had appeared in 1994. Apart from this, many new search engines and tools like Alexa, HotBot, and Look Smart were launched in the same year.

The year 1998 has its discrete significance. In this year, Google was launched and brought many effective online marketing techniques like search engine optimization. Black Hat Marketing activities like keyword stuffing, excessive tagging, and backlinks were also introduced during that time. During those days, businesses used to perform these techniques to ramp up their online marketing efforts and ace the competition. Certainly, those marketing techniques were very helpful to increase a website’s search engine ranking, boost website traffic, and elevate sales. But today, a lot of things have changed. Search engines have become much smarter. They can easily detect any foul plays, which lead to poor marketing results and even website bans.

Digital Marketing in The 2000s

The 2000s witnessed a major shift in consumer behaviors. Many consumers have started performing online research about a product before making any buying decisions. This major shift has forced many businesses to change their digital marketing strategy. Well, this hassle was solved with the launch of automation platforms. Initially, automation platforms were launched by companies like Marketo, Act, and Pardot. This launch has helped many marketers in running the multi-channel campaigns effectively. Apart from this, these tools were built to automate marketing activities and track their performance for a better understanding of consumers’ buying behavior. The 2000s also saw a boom in social media marketing. Many new social media networking sites were introduced to help businesses grow.

What Is The Latest Scenario Of Digital Marketing?

Today, more than 4.66 billion people use the internet. Digital marketing is not a trend or choice anymore. It has become a need of every business. From using social media marketing platforms for customer service to artificial intelligence in online marketing, multilingual SEO, and data-driven marketing, there are so many things in digital marketing now.

Certainly, the immensity of digital marketing may seem overwhelming and confusing, especially when you’re managing it on your own. Well, hiring a professional digital marketing company can solve all your dilemmas and help you succeed in this highly competitive marketplace.

What is Digital Marketing?

In simple terms, digital marketing or online marketing is a cost-effective marketing technique that allows you to reach your targeted audience and connect with your prospective customers with the help of electronic devices and the internet. Unlike other marketing approaches, digital marketing is an incredible way to promote your products and services through digital channels including websites, search engines, social media networking sites, mobile apps, email, and more. If performed strategically, digital marketing can help you make your business more visible and accessible to your targeted audience, which eventually leads to more sales. The best part about digital marketing is that it is a measurable technique, which means you can easily monitor and track your online marketing campaigns.  It drives better results for your business.

Today, consumers heavily depend on the internet for researching the products and services. According to a recent survey report, more than 88 percent of consumers’ research products online before making any buying decision. It’s no surprise that a majority of businesses and marketers are turning towards the digital marketplace and optimizing all the digital platforms to increase brand awareness and expand the customer base. Digital marketing can help you place your business at the forefront!

Digital marketing revolves around these 5Ds: Digital Devices, Digital Platforms, Digital Media, Digital Data, and Digital Technology.

1. Digital Devices

Undeniably, digitalization has transformed almost every aspect of our lives. Today, digital devices (smartphones, gaming devices, laptops, and televisions) are used in all aspects of our day-to-day lives. With the help of these devices, you can easily connect, engage, and interact with your targeted audience across the globe.

2. Digital Platforms

Digital marketing involves several digital platforms such as search engines, social media marketing platforms, and more. Search engines like Bing, Google, and Yahoo are the platforms where buyer’s journey begins.. People use search engines to find answers to their queries or to get information about something. Incorporating search engine optimization in your online marketing strategy can help you get your business found online. Itmakes your prospects more likely to land on your website and convert. Apart from this, social media marketing is one of the most effective ways to connect and engage with your potential customers. Honestly, there are so many social media marketing platforms out there. Some of the most popular social media marketing platforms are Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.

3. Digital Media

The 3rd D of digital marketing is “Digital Media”. This includes different paid, earned, and owned communication channels that help you reach your targeted audience and engage with them. This helps you bring a significant increase in potential customers and boost the ROI of your business. Well, there are many digital media communication channels that you can use. Some of them are emails, messages, and more.

4. Digital Data

Digital Data consists of the relevant and necessary information about your prospective customers. You can use the data to convert potential customers into paying ones. In fact, the data can also be utilized for analyzing the shopping patterns and preferences. Digital Data can be extracted via surveys, contact forms, apps, contests, and more. Information about your prospects can help you curate a result-driven digital marketing strategy for your business and help you outshine the competition in the digital marketplace.

5. Digital Technology

Digital marketing keeps on changing and opens up incredible opportunities every day. Techniques that may have worked wonderfully yesterday may not bring the same results today. Thus, it’s imperative to adopt the latest digital marketing trends. This will not only help you elevate your brand awareness, but also provide a considerable boost in your digital marketing efforts.

Digital Marketing vs Traditional Marketing: Which One Brings Better Results?

This is an age-old battle. Making the choice between traditional and innovative digital marketing technique is a challenging task for many business owners. Honestly, both traditional and digital marketing are incredible ways to capture the attention of your targeted audience.

But, which one of them brings better results? Which marketing technique is the best for businesses?

Well, there’s a lot to consider when it comes to choosing between digital and traditional marketing. Let’s take a closer look at the advantages and drawbacks of both marketing techniques. This will help you in understanding the difference between digital marketing and traditional marketing:

What is Traditional Marketing?

In simple terms, traditional marketing is a conventional form of marketing that helps you reach an audience offline. This marketing technique includes marketing channels like TV ads, billboards, signage, flyers, brochures, newspaper ads, print advertisements, radio ads, and more. Businesses investing in traditional marketing spend a great deal of time and money for creating successful marketing campaigns. For decades, traditional marketing was the only way to promote products and services. In fact, this marketing technique revolves around the four P’s of marketing – Product, Price, Place, and Promotion. Traditional marketing is also known as the marketing mix.

Let’s Dive Deeper into Four P’s Of Traditional Marketing:

Product: It’s what you sell. You must have complete information about your product. Having a better understanding of your offerings can help you craft a conversion-focused marketing strategy, which ultimately leads to more sales.

Price: As the term suggests, price refers to the cost of the product. In traditional marketing, it’s imperative to keep pricing strategies in your mind.

Promotion: It is the way you market your product and appeal your target market.

Place: The place is a traditional marketing platform where you promote your product and services. It is a platform where your prospects get to know about your offerings and your business. Placement of your offerings on the right platform can help you turn your prospects into customers.

Pros of Traditional Marketing

Cons of Traditional Marketing

How Digital Marketing Can Drive Better Results Than Traditional Marketing?

The advent of the internet has completely changed the way of marketing. A majority of businesses are shifting from traditional marketing to digital marketing.

Digital marketing is one of the best online marketing techniques that can help you increase your brand awareness, improve website traffic, and broaden your customer base.

Do you know that more than 7.7 billion people worldwide use the internet to search and shop? Certainly, digital marketing has now become crucial for all businesses. It allows you to reach, engage, and interact with your target audience. Incorporating digital marketing in your business strategy is essential to ensure fruitful results.

What are the Benefits of Digital Marketing over Traditional Marketing?

Allows You Reach Your Targeted Audience Effortlessly

In traditional marketing, you can reach a specific group of people. Some may show interest in your offerings, and some may not. The best part is that there is no such barrier in digital marketing. If performed strategically, digital marketing allows you to reach your targeted audience scattered across the world. You can promote your products or services anywhere across the world. In simple terms, with digital marketing, you can reach zillions of people quickly.

Less Investment More Results

Digital marketing costs very little as compared to traditional marketing. In fact, some of the digital marketing techniques, like social media marketing, search engine optimization, and content marketing are free. You don’t need to invest a single penny to promote your products and services. However, you need to stay consistent with your efforts to get results from such marketing techniques.

Easy To Measure

Unlike traditional marketing, where you have to wait for days to assess the veracity of a marketing campaign, with online marketing, you can evaluate the success of your digital marketing campaigns immediately. You can easily measure bounce rate, inbound traffic, audience interest, and conversion rate in real-time. Clearly, you can measure the success of every single effort in digital marketing.

Why Digital Marketing Really Matters for Businesses?

Whether you are an entrepreneur or have been in business for decades, one of the most challenging tasks is to create a marketing plan that can take your business in front of your target audience. After all, a marketing plan holds the key to attracting new customers and increasing sales. In this fast-paced, digital world, no matter how efficient your products and services are and how much you are investing in your marketing efforts, everything will go in vain if you cannot reach the right people at the right time.

Times have changed, and even the way businesses market their offerings also has shifted!

Do you know that more than 4.66 billion people use the internet across the world?

Let’s face the fact that we all live in a world where people rely on the internet to grab information, shopping, find their favorite restaurants, and more.

The entire world is browsing the internet these days, and that’s why digital marketing is really important for every business, no matter how big or small. In simple terms, being active in the digital space has now become more important than ever.

Well, establishing an authoritative online presence is the need of every business today. In fact, digital marketing has become the norm for all businesses. If you want to grow your business, then getting your hands on digital marketing is an ideal move!

Digital marketing is the most effective online marketing technique that can help you reach your targeted audience, increase interaction rate, and grow your customer base. It brings many opportunities and growth for all businesses.

Do you know that 60 percent of the world’s population uses the internet daily? Apparently, we all live in a digital world. Just look around you, how many smart electronic devices can you see! In fact, you are reading this article on your computer, laptop, tablet, or smartphone. If you want to thrive your business in this highly competitive digital era, then you should embrace digital marketing.

Latest Digital Marketing Success Stats That You Need To Know!

What Are The Different Types Of Digital Marketing?

Search Engine Optimization

Search Engine Marketing (SEM)

Content Marketing

Social Media Marketing (SMM)

Pay-Per Click (PPC)

Affiliate Marketing

Email Marketing

Role of Digital Marketing Strategy To Attain Growth In The Digital Marketplace

Digital marketing requires proper planning. Whether you aim to raise brand awareness, gain more customers, improve online reputation, or increase sales, a customized digital marketing strategy is what you need to attain your marketing goals.

Having a goal-oriented digital marketing strategy is important to reap remarkable results in this highly competitive digital landscape.

What Is A Digital Marketing Strategy?

In simple language, a digital marketing strategy is a futuristic plan of action that powers your digital marketing efforts and assists you.  It allows you to focus on your targeted audience, identify their needs, and distinctly outline all the necessary steps to be taken.

A solid digital marketing strategy is the right foundation that helps you maximize your profit and opens doors to new opportunities for business growth. It helps you accomplish your marking goals and steers your business towards success!

Why You Need A Digital Marketing Strategy For Your Business?

In a world where the majority of businesses are competing in the digital space to earn more customers, a conversion-focused digital marketing strategy is essential. However, many businesses don’t preferdigital marketing strategy.. According to a recent report, more than half of the businesses are promoting their products and services without a digital marketing strategy. Without a strategic plan, your marketing efforts are directionless.

Not convinced, yet?

Let’s dive straight into some reasons why every business should consider a digital marketing strategy:

You Get the Right Direction

From goals to strategic efforts, an effective digital marketing strategy has everything that helps you move forward in the right direction. It provides you step by step sequence of all key activities that you need to follow to get desired outcomes from digital marketing.

You Get Better Results

If you are not considering a digital marketing strategy and choose to go with the flow, then you may be targeting the wrong audience. To win the game of digital marketing, you need craft a sales-driven digital marketing strategy for your business! Creating a goal-focused digital marketing strategy can help you attract your prospects, address their pain points, and turn them into your loyal customers.

Allows You to Plan Your Budget Well

The limited budget has always been a serious constraint for business owners and marketers as well. Believe it or not, you can get amazing results within your budget from digital marketing. After all, it is one of the most cost-effective marketing techniques that can help you take your business to another level. However, budget planning is crucial to generate desired results from your digital marketing efforts. Planning your budget wisely can help you drive astonishing results for your business.

A robust digital marketing strategy is crucial to attain the unique goals and objectives of your business. However, you need to understand that things constantly change in digital marketing. Therefore, you can’t rely on a single strategy forever. If you want to keep your business ahead of the competitive curve, then you need to regularly upgrade your digital marketing strategy according to the trends.

Top 5 Digital Marketing Trends For2022: It’s HighTime To Upgrade Your Digital Marketing Strategy

How to Grow Your Business Through Digital Marketing?

In this digital era, taking advantage of digital marketing is the key to propel your business to new heights. Right digital marketing efforts can help you increase your customer base and build your brand.

When it comes to getting remarkable outcomes from digital marketing, hiring a professional digital marketing company is the smartest move. Being a trusted and reliable digital marketing company in the United States, Tarika Technologies provides a complete range of digital marketing services to stimulate business growth. Contact us to take advantage of the expertise of our digital marketing consultants.